http://www.rksdesign.com/index.php?page=gc/gallery10
(…) a collapsible eyeglass and self-encasing system
Foldable Glasses= Opti-gami! Actually all glasses I know are foldable, but these “concept glasses” do something better: they fold in the middle in a way so that the arms encase the lenses, thus protecting them from scratches. One could perhaps argue that as a result the arms themselves are perhaps too big, but the solution is clever and convenient. The whole RKS site is worth a visit: they design all sorts of cool products for others, they make some of the best-looking guitars I have ever seen, plus they have coined the term “psycho-aestetics“, in their own words
(…)a proprietary design methodology in which a product’s design creates a promise of physical and emotional benefits to the user as well as guides us to address the product’s key attributes and consumer desires.
… a design that makes you feel better, powerful… that path can only lead to making electric guitars, obviously! XD